Originally published March 16, 2026. Fully revised October 7, 2026.
Quick answer: For most solo and small-team Canadian mortgage brokers, the best CRM in 2026 is the bips CRM: $29 per month in CAD, unlimited contacts, no per-seat fees, with mortgage stages, renewal reminders and document checklists built in. BluMortgage is the pick if you need native Velocity or Filogix Expert integrations and a longer track record. Pipedrive is the pick if you would rather build your own pipeline in a general CRM.
How we compared them
We looked at four things that matter to a Canadian broker: price in practice, how Canadian the product is (stages, renewals, lenders), how much setup it needs on day one, and which broker platforms it connects to. We are the makers of the bips CRM, so we say where it falls short too. Competitor prices below come from public third-party listings and vendor pages, not private quotes, so confirm with each vendor before you buy.
Best mortgage CRMs for Canadian brokers at a glance
| CRM | Best for | Price (as listed) | Canadian fit | LOS integrations |
|---|---|---|---|---|
| bips CRM | Budget, solo and small teams | $29/month CAD, unlimited contacts, no per-seat fees | Built for Canadian mortgage stages and renewals | Filogix book import; no native Velocity sync |
| BluMortgage | Brokers who want native platform integrations | About US$90 per user/month on Capterra and GetApp | Built for Canadian brokers | Lists Velocity, Filogix Expert, Finmo, Floify |
| Shape CRM | Phone-heavy lead conversion, AI lead scoring | Vendor page cites about US$99 to US$119 per user/month | US-focused | US platforms |
| Pipedrive | Customizable general pipeline | Lite about US$14, Growth about US$39 per seat/month on annual billing | Generic, you configure it | Generic integrations |
| HubSpot | Marketing automation and reporting | Varies by tier and seats | Generic, you configure it | Generic integrations |
| GoHighLevel | Agencies and heavy marketing automation | Varies by plan | Generic, you configure it | Generic integrations |
1. bips CRM: best budget CRM for Canadian mortgage brokers
The bips CRM is built around how a Canadian mortgage file moves, from lead to funded, instead of generic sales stages. It is $29 per month in Canadian dollars with unlimited contacts and no per-seat or per-contact fees, and new accounts get a 14-day trial with no card required.
What you get:
- Client files with deals, properties, co-borrowers and documents together
- Pipeline stages that match a mortgage deal
- Renewal tracking, so a maturing mortgage does not slip past you
- Document checklists per file, tasks and a calendar
- Email sending, scheduling and broadcasts, with replies in your own inbox
- Import from a Filogix book or a CSV export
Where it falls short: it is a newer platform, and the integration ecosystem is smaller. It does not have a native two-way sync with Velocity or Filogix Expert today.
The difference nobody else offers: the CRM connects to the bips placement engine, which tests a deal against 40+ Canadian lenders. The placement engine is a separate, invite-only subscription at $150 per month, and you do not need it to use the CRM.
Best for: solo brokers and small teams who want a mortgage-specific CRM without per-seat pricing. See bips CRM pricing and the CRM overview.
2. BluMortgage: best for native platform integrations
BluMortgage is an established Canadian mortgage CRM. Its listings highlight automated client journeys, drip campaigns and pre-built workflows, and it lists integrations with Velocity, Filogix Expert, Finmo and Floify. Capterra and GetApp list it from about US$90 per user per month, or US$900 per user per year, though we could not find official pricing, so request a current quote.
Strengths: deep Canadian platform integrations, mature automation.
Trade-offs: priced per user, so it costs more as a team grows, and it has no lender matching.
Best for: brokers who live inside Velocity or Filogix Expert and want the CRM to sync with them.
3. Shape CRM: best for AI lead scoring (US-leaning)
Shape is a mortgage-specific CRM with behavioral lead scoring and dialer features. Shape's own comparison page cites a minimum single-user cost of about US$99 to US$119 with phone included. It is oriented to the US market, so Canadian stages, renewals and lender workflows need more adaptation.
Best for: teams that convert leads mostly by phone and value lead scoring over Canadian-specific features.
4. Pipedrive: best general-purpose CRM for brokers who want to customize
Pipedrive has a clean, customizable pipeline, and brokers use it to track borrowers and referral partners side by side. Pipedrive restructured its plans in 2025 to Lite, Growth, Premium and Ultimate; third-party trackers list Lite at about US$14 and Growth at about US$39 per seat per month on annual billing, and Lite lacks email sync and automation. The cost you do not see is setup: you build mortgage stages, renewal date fields and document checklists yourself.
Best for: brokers comfortable configuring a CRM who want one tool for everything, not only mortgages.
5. HubSpot and GoHighLevel: best for marketing-heavy brokers
Both are general platforms with strong marketing automation, and brokers who run a lot of campaigns often customize them for loan workflows. They give you the most flexibility and the least out of the box: no renewal logic, co-borrower records or lender data until you build them.
Best for: brokers or teams with a marketing-first approach and the time or budget to configure the system.
Mortgage-specific CRM or general CRM?
| Mortgage-specific (bips, BluMortgage) | General (Pipedrive, HubSpot, GoHighLevel) | |
|---|---|---|
| Setup | Mortgage stages and fields ready on day one | You build stages, fields and checklists |
| Renewals | Built in | You build date fields and reminders |
| Marketing automation | Moderate | Stronger |
| Pricing | Flat (bips) or per user (BluMortgage) | Per seat, often with paid add-ons |
| Best when | You want to start working this week | You want full control and have time to configure |
Which should you choose?
- Solo broker or small team on a budget: bips CRM.
- Need native Velocity or Filogix Expert integration today: BluMortgage.
- Phone-first lead conversion with AI scoring: Shape.
- Want to design your own system: Pipedrive, or HubSpot or GoHighLevel if marketing automation is the priority.
Questions to ask before you pay for any CRM
- Is pricing per user, per contact, or flat, and what does it cost at three users?
- Does it track renewal dates and remind you before the client shops the rate?
- Can you import your current book, and from which formats?
- Does it connect to the loan origination platform you use?
- What happens to your data if you cancel? Can you export everything?
The mortgage CRM buying checklist expands each of these.
Try the bips CRM
Start a 14-day trial at bips.ca/sign-up, no credit card required, and import your book to see whether it fits how you work. $29 per month after the trial.
Sources
- BluMortgage on Capterra and GetApp, checked October 7, 2026
- Shape: Surefire alternative comparison, vendor marketing page, checked October 7, 2026
- Pipedrive: new plans and third-party price trackers, checked October 7, 2026