Generic CRMs were not built for mortgage brokers. You need deal pipelines, renewal tracking, document checklists, and lender data — not a sales tool designed for SaaS companies. This guide covers every mortgage-specific CRM available in Canada in 2026, with real pricing, honest pros and cons, and a clear recommendation.
Pricing at a Glance
| CRM | Monthly Cost | Annual Cost | Contacts | Per-Seat? |
|---|---|---|---|---|
| bips | Included | $0 | Unlimited | No |
| BluMortgage | $99+ | $1,188+ | Limited tiers | No |
| Jungo (Salesforce) | $150+ | $1,800+ | Varies by plan | Yes |
| Aidium (Whiteboard) | $150+ | $1,800+ | Varies by plan | Yes |
| BNTouch | $148 | $1,776 | Contact caps | No |
| Mortgage Automator | $149+ | $1,788+ | Per-seat | Yes |
| Shape CRM | $119+ | $1,428+ | Per-seat | Yes |
The gap is not really about price. bips includes client and deal tracking with every plan, including its free one, so tracking costs nothing on its own. The cheapest standalone option is BluMortgage at $99/month. The more important difference is what each tool does after it has stored the client: bips also tests the deal against 40+ Canadian lenders and tells you who will approve it, which none of the others do at any price.
Full Feature Comparison
| Feature | bips | BluMortgage | Jungo | Aidium | BNTouch | Mortgage Automator | Shape |
|---|---|---|---|---|---|---|---|
| Mortgage deal pipeline | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Unlimited contacts | Yes | No | No | No | No | No | No |
| Renewal date tracking | Yes | Yes | Limited | Yes | Yes | Yes | No |
| Document checklist | Yes | Yes | Yes | Yes | Yes | Yes | Limited |
| Email integration | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| AI assistant | $20/mo add-on | No | No | No | No | No | No |
| Lender matching integration | $150/mo add-on | No | No | No | No | No | No |
| Built for Canada | Yes | Yes | Partial | Partial | No (US-focused) | Yes | No (US-focused) |
| Free tier | 3 placements, no credit card | Varies | No | Demo only | 14 days | Demo only | Demo only |
CRM-by-CRM Breakdown
bips - client tracking included with every plan
Pros:
- Lowest price of any mortgage-specific CRM by a wide margin
- Truly unlimited contacts with no caps or per-contact fees
- Purpose-built for Canadian mortgage brokers with pipeline stages matching the Canadian deal flow (Lead, Pre-Approval, Application, Approval, Funded)
- Deal-specific lender matching across 40+ Canadian lenders, run straight from the client record - no other mortgage CRM offers this at any price
- Only CRM that integrates with a lender matching engine ($150/month add-on)
- Renewal date tracking with automatic reminders — essential with 2.2 million Canadian mortgages renewing in 2025-2026
- 3 free placements, no credit card required
Cons:
- Newer platform compared to legacy players
- Smaller integration ecosystem (growing)
Best for: Solo brokers, small teams, and anyone who wants a modern CRM without overpaying.
BluMortgage — $99+/month
Pros:
- Established Canadian mortgage CRM with a strong reputation
- Good pipeline management and deal tracking
- Canadian compliance features built in
Cons:
- $99+/month is over 3x the cost of bips
- Contact limits on lower tiers
- No AI features
- No lender matching integration
Best for: Brokers already embedded in the BluMortgage ecosystem who do not want to switch.
Jungo (Salesforce-based) — $150+/month
Pros:
- Built on Salesforce, so extremely customizable
- Strong automation and workflow capabilities
- Large integration marketplace
Cons:
- $150+/month per seat makes it one of the most expensive options
- Salesforce complexity means a steep learning curve and often requires a consultant to set up properly
- US-centric — Canadian mortgage workflows require customization
- No AI assistant, no lender matching
Best for: Large brokerages with dedicated admin staff and budget for Salesforce customization.
Aidium (formerly Whiteboard) — $150+/month
Pros:
- Purpose-built for mortgage professionals
- Good marketing automation and lead nurture campaigns
- Solid reporting and analytics
Cons:
- $150+/month per seat pricing
- Per-seat model gets expensive fast for growing teams
- Limited Canadian-specific features compared to Canadian-built CRMs
- No AI features
Best for: US-focused brokerages with marketing automation as a top priority.
BNTouch — $148/month
Pros:
- Good marketing automation and drip campaign tools
- Borrower-facing portal for document collection
- Reasonable feature set for the price
Cons:
- $148/month with contact caps
- Primarily built for the US market — Canadian brokers need workarounds
- Limited Canadian lender integrations
- No AI features
Best for: US brokers who need strong marketing automation. Less ideal for Canadian-specific workflows.
Mortgage Automator — $149+/month
Pros:
- Strong deal management and document automation
- Built with the Canadian market in mind
- Good for lenders and brokerages that process high volume
Cons:
- $149+/month per seat — expensive for independent brokers
- Better suited for lenders than brokers in many use cases
- Complex setup process
- No AI features
Best for: Canadian lenders and high-volume brokerages with operations staff.
Shape CRM — $119+/month
Pros:
- Good lead management and dialer integration
- Strong automation workflows
- Modern interface
Cons:
- $119+/month per seat
- US-focused — limited Canadian mortgage features
- Contact limits on lower plans
- No AI features, no lender matching
Best for: US-focused teams that rely heavily on phone-based lead conversion.
Three-Year Total Cost of Ownership
For a solo broker over three years:
| CRM | 3-Year Cost | vs bips Savings |
|---|---|---|
| bips CRM | $1,044 | — |
| BluMortgage | $3,564+ | $2,520+ |
| Shape CRM | $4,284+ | $3,240+ |
| BNTouch | $5,328 | $4,284 |
| Mortgage Automator | $5,364+ | $4,320+ |
| Jungo | $5,400+ | $4,356+ |
| Aidium | $5,400+ | $4,356+ |
Over three years, bips saves you between $2,520 and $4,356 compared to every other mortgage-specific CRM. That is real money — enough to fund marketing campaigns, cover licensing fees, or simply keep more of what you earn.
Our Recommendation
If you are a Canadian mortgage broker looking for a CRM in 2026, bips is the clear choice on value. Client and deal tracking is included with every plan, including the free one, and covers the features that matter: deal pipeline, renewal tracking, document checklists, email integration, and task management.
The paid plan is $150/month and buys unlimited placements: testing a borrower against 40+ Canadian lenders in about two minutes, from the same client record. No copying between tools, and no separate CRM invoice.
The legacy CRMs have their strengths. None of them place a deal, and none of them include the tracking for free. The math is simple.
Run your first 3 placements free at bips.ca/sign-up. No credit card required.