How to Track Mortgage Renewals with a CRM (Don't Miss the 2026 Wave)

An estimated 2.2 million Canadian mortgages are coming up for renewal in 2025 and 2026. This is the largest renewal wave in Canadian history, driven by the flood of purchases during the 2020-2021 low-rate environment. For mortgage brokers, this is an enormous opportunity — but only if you know which clients are renewing and when.

Without a CRM tracking renewal dates, these opportunities slip through the cracks. Your past clients get a renewal letter from their lender, sign it without shopping around, and you never hear about it. A CRM with renewal tracking changes that entirely.

The Revenue Opportunity Is Massive

Let us put real numbers to this. A typical mortgage renewal commission in Canada ranges from $3,000 to $5,000 on a $500,000 mortgage, depending on the lender and product.

| Extra Renewals Captured | Commission Per Renewal | Additional Annual Revenue | |------------------------|----------------------|--------------------------| | 5 renewals | $3,000-$5,000 | $15,000-$25,000 | | 10 renewals | $3,000-$5,000 | $30,000-$50,000 | | 20 renewals | $3,000-$5,000 | $60,000-$100,000 |

Even capturing just 10 extra renewals that you would have otherwise missed generates $30,000-$50,000 in commission. That is transformative income, and it comes from clients you have already built relationships with — no cold calling, no ad spend, no lead purchase required.

Why Renewals Slip Through the Cracks

Without a system, here is what typically happens:

You fund a mortgage in 2021 with a 5-year fixed term
You make a mental note that the client renews in 2026
Over the next five years, you fund hundreds of other deals
The client's renewal date arrives in 2026
Their lender sends a renewal offer directly to them
The client signs the renewal without calling you because they forgot you exist
You never know the renewal happened

This is not a failure of the client relationship. It is a failure of systems. No broker can remember hundreds of maturity dates across years of business. That is what a CRM is for.

How Renewal Tracking Works in a CRM

The concept is simple: when you fund a mortgage, you record the maturity date in your CRM. The CRM then alerts you automatically — typically 90 days before maturity — so you can reach out to the client while there is still time to shop the market.

In BIPS CRM, renewal tracking works like this:

Record the maturity date when a deal is funded. Enter it on the contact record along with the lender, rate, and mortgage amount.
Automatic reminders trigger 90 days before the maturity date. You get a notification that the client's mortgage is approaching renewal.
Reach out proactively. Call or email the client. Let them know their renewal is coming up and that you can shop the market for a better rate.
Track the renewal deal in your pipeline just like any other deal — from Lead through to Funded.

The 90-day window is critical. Most lenders send renewal offers 30 days before maturity, and many clients sign immediately out of convenience. By reaching out 90 days early, you are the first conversation they have about their renewal — before the lender's offer even arrives.

The 90-Day Outreach Script

You do not need a complicated pitch. The renewal conversation is one of the easiest in mortgage brokering because the client already trusts you. Here is what a simple outreach looks like:

Subject: Your mortgage is coming up for renewal in [month]

Hi [name], I wanted to reach out because your mortgage with [lender] is coming up for renewal in about 90 days. Rates have moved since you originally signed, and there may be better options available. I would love to take 15 minutes to review what is out there and make sure you are getting the best rate possible. Would [day] work for a quick call?

That is it. No hard sell. No pressure. Just a reminder that you exist, you are paying attention, and you can help them save money. The response rate on these outreach messages is exceptionally high because clients appreciate a broker who remembers them.

Building Your Renewal Pipeline

If you have been brokering for more than three years, you likely have a backlog of past clients whose renewal dates you never recorded. Here is how to fix that:

For Past Clients Already in Your CRM

Go through your funded deals and add maturity dates. If you funded a 5-year fixed mortgage in 2021, the maturity date is 2026. For a 3-year fixed funded in 2023, it is 2026. You can usually find the exact date in your Filogix records or commitment letters.

For Past Clients Not in a CRM

If you have been using spreadsheets, email folders, or paper files, now is the time to import everything into a CRM. Every past client record should include: name, contact information, lender, mortgage amount, rate, term, and maturity date. Yes, this takes a few hours of data entry. It is worth it when those records start generating $3,000-$5,000 each.

Going Forward

Make maturity date entry a mandatory part of your deal-closing process. Every funded deal should have the maturity date recorded before you consider it complete. Future-you will be grateful.

Why Most CRMs Fall Short on Renewals

Not every CRM handles renewal tracking well. Some problems with other mortgage CRMs:

No dedicated maturity date field — you have to use generic date fields or notes, which cannot trigger automated reminders
Contact limits prevent keeping old clients — if your CRM caps contacts at 500-1,000, you may have deleted past clients to make room for new leads
No automatic reminder system — you record the date but the CRM never alerts you, defeating the entire purpose

BIPS CRM is built for this exact workflow. It includes a dedicated maturity date field, automatic renewal reminders at the 90-day mark, and unlimited contacts so you never have to delete a past client to free up space. All of this is included at $29/month.

The 2026 Window Is Closing

The 2025-2026 renewal wave is already underway. Mortgages that were originated in 2020 and 2021 are hitting their maturity dates right now. Every month that passes without a renewal tracking system is a month where past clients are renewing without you.

If you have 100 past clients with mortgages maturing in the next 18 months and you capture even 10% of those renewals that would have otherwise been lost, that is 10 deals worth $30,000-$50,000 in commission. Against a CRM cost of $29/month ($348/year), the return on investment is not even close.

Start Tracking Renewals Today

The setup takes less than an hour. Sign up for BIPS CRM, import your past clients, add maturity dates, and let the automatic reminders do the rest. Your future self — and your future commission checks — will thank you.

Start your 14-day free trial at bips.ca/register — no credit card required. Start capturing the renewal wave before it passes you by.