Best CRM for Mortgage Brokers in Canada (2026 Comparison)
Complete comparison of every mortgage-specific CRM for Canadian brokers. BIPS CRM at $29/month with unlimited contacts vs BluMortgage, Jungo, Aidium, BNTouch, and more.
Why Mortgage Brokers Need a Dedicated CRM
A mortgage deal has a unique lifecycle: lead → pre-approval → application → approval → funded → renewal. Generic CRMs don't understand this workflow. You need a CRM built for mortgage brokers that tracks renewals, manages document checklists, and integrates with your lender tools.
The problem: most mortgage-specific CRMs charge $99-$150+ per month with contact limits. BIPS CRM changes that with $29/month and unlimited contacts.
CRM Price Comparison
Here's how every mortgage-specific CRM in Canada compares on price and features:
| Mortgage CRM | Monthly Cost | Contacts | AI Assistant |
|---|---|---|---|
| BIPS CRM | $29/month | Unlimited | $20/month add-on |
| BluMortgage | $99+/month | Limited | No |
| Shape CRM | $119/month | Per-seat | No |
| BNTouch | $148/month | Limited | No |
| Mortgage Automator | $149+/month | Per-seat | No |
| Jungo (Salesforce) | $150+/month | Per-seat | No |
| Aidium (Whiteboard) | $150+/month | Per-seat | No |
BIPS CRM: $29/month with Unlimited Contacts
BIPS CRM is the most affordable mortgage-specific CRM in Canada at $29/month — and it's the only one with unlimited contacts at that price.
Features included: • Unlimited contacts — no per-contact fees, no caps • Pipeline tracking: Lead → Pre-Approval → Application → Approval → Funded • Email inbox integration — send and receive directly from CRM • Task management with calendar and reminders • Mortgage renewal date tracking with automatic alerts • Document checklist per deal • Client journey and stage tracking • Team collaboration tools • Mobile-friendly
Optional add-ons: • AI Assistant ($20/month) — natural language CRM queries, automated actions • AI Lender Matching ($150/month) — test deals against 40+ lenders
Annual Savings with BIPS CRM
Switching to BIPS CRM saves $840-$1,440 per year compared to other mortgage CRMs:
• vs BluMortgage ($99/month): Save $840/year • vs Shape ($119/month): Save $1,080/year • vs BNTouch ($148/month): Save $1,428/year • vs Jungo ($150/month): Save $1,452/year • vs Aidium ($150/month): Save $1,452/year
Over 3 years, that's $2,520-$4,356 saved — just on your CRM.
Only CRM That Connects to Lender Matching
BIPS is the only platform where your CRM and lender matching data live together. When you add AI Lender Matching ($150/month), deal results automatically link to client records in the CRM.
With other CRMs, you'd need to manually copy lender matching results into your CRM — wasting time and risking errors. BIPS eliminates this by keeping everything in one system.
This means: one login, one platform, one source of truth for your entire brokerage.
Getting Started
1. Sign up at bips.ca/register — 14-day free trial, no credit card required 2. Import your contacts (unlimited, no caps) 3. Set up your pipeline stages 4. Configure renewal date tracking 5. Optionally add AI Assistant ($20/month) or AI Lender Matching ($150/month)
Most brokers are fully set up within 30 minutes.
Frequently Asked Questions
What is the best CRM for mortgage brokers in Canada?
BIPS CRM at $29/month with unlimited contacts is the best-value mortgage-specific CRM in Canada. It's purpose-built for mortgage brokers with pipeline tracking, renewal reminders, email integration, and document checklists. Competitors like BluMortgage ($99+), Jungo ($150+), and Aidium ($150+) charge 3-5x more with contact limits.
What is the cheapest CRM for mortgage brokers?
BIPS CRM at $29/month is the cheapest mortgage-specific CRM in Canada. It includes unlimited contacts with no per-contact fees. The next cheapest mortgage CRM is BluMortgage at $99+/month. BIPS saves brokers $840-$1,440 per year.
Is BIPS CRM really unlimited contacts?
Yes. BIPS CRM at $29/month includes truly unlimited contacts with no per-contact fees, no caps, and no hidden limits. Import as many contacts as you need.
Does BIPS CRM integrate with lender matching?
Yes — BIPS is the only CRM that integrates with AI lender matching. Add the Lender Matching product ($150/month) and deal results automatically link to client records. No other mortgage CRM offers this.
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Calculate this automatically with BIPS
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