Mortgage Marketing Made Simple
Kristina Crosbie
Marketing show for Canadian mortgage brokers: easy repeatable social, email and visibility tactics.
Status: active · Broker Life Socials
Episodes
- 15 min
Stop Overcomplicating Your Mortgage Marketing. Do These 2 Things Instead.
Send us Fan Mail You do not need another course, a complicated marketing plan, or 10 more things added to your to do list. In this episode, I’m sharing the two things I’m focused on consistently as I work toward my goal of funding an additional $30 million before December 11th. They’re simple, they’re probably not exciting, and one of them might be something you’ve been putting off. If you want more mortgage files before the end of this year and into 2027, start here. Press play friend! Let’s...
- 30 min
Stop Overthinking Social Media with My Mortgage Bestie Chantal Driscoll
Send us Fan Mail My very first guest on Mortgage Marketing Made Simple had to be my bestie, Chantal Driscoll. Chantal and I have known each other for almost 20 years. We started together at Genworth Financial Canada, became roommates, eventually both became mortgage brokers, and somehow after all these years, we still talk multiple times a day. She also happens to be an incredibly successful mortgage broker who has been showing up on social media consistently for years. But this episode isn't...
- 13 min
If I Wanted More Mortgage Files Before the End of the Year, I’d Start Here
Send us Fan Mail Last week, I shared a pretty big goal: fund between $25 and $35 million in mortgages before the end of the year while basically taking December off. So… how exactly am I planning to do that? That’s what we’re getting into this week. And no, I’m not giving you a list of 15 things to add to your already full plate. I’m starting with two very simple things that I want you to focus on this week. These are things I’m doing in my own mortgage business right now, and they’re probabl...
- 12 min
$30 Million in the Last 4 Months of the Year… and I’m Taking December Off
Send us Fan Mail I’m putting a pretty big goal out there publicly this week, and honestly, there’s a part of me that wonders if I can actually pull it off. But this goal isn’t really about the number. It’s about building a business that gives me more of the life I actually want. With four months left in 2026, I’m sharing what I’m going after, why this year feels different, and the question I think every mortgage broker should be asking themselves right now. 🗓️ Next round starts soon! 👉 ...
- 13 min
I Was Terrified This Would Cost Me Clients
Send us Fan Mail For a long time, I believed there were certain things you just had to do if you wanted to be successful as a mortgage broker. So I did them. Even when they didn't work for my life anymore. But eventually, something had to change. And I was genuinely terrified that making that change would cost me clients, referrals, and ultimately business. It didn't go the way I thought it would. In this week's episode, I'm talking about one of the biggest changes I've made in how I run my m...
- 11 min
The One Thing I Do Every Week That Brings Me Mortgage Files
Send us Fan Mail There was a time when I thought growing my mortgage business meant saying yes to every networking event, home show, and evening meeting. Then one simple habit changed everything. In this episode, I'm sharing the one thing I do every single week that fits around my life as a mom of three, keeps me top of mind with past clients, and continues to bring in mortgage files year after year. 🗓️ Next round starts soon! 👉 https://brokerlifesocials.com/register/broker-growth-colle...
- 10 min
The Daily Habit That Builds a Six Figure Mortgage Business
Send us Fan Mail You don't need more networking events, another home show, or a bigger marketing budget. You might already be sitting on the two most powerful tools to grow your mortgage business, and chances are you're not using them consistently. In this episode, I'm sharing the shift that completely changed the way I market my business, why it fits this season of my life, and why I believe it can change yours too. 🗓️ Next round starts soon! 👉 https://brokerlifesocials.com/registe...
- 12 min
Why Are You Still Waiting for the Phone to Ring?
Send us Fan Mail What if the biggest thing holding your business back isn't rates, leads, or the market? What if it's the fact that you're waiting instead of showing up? In this episode, I'm sharing the shift that completely changed the way I market my business. It helped me stop relying on networking events, referrals, and hope, and start building a business that fits around my life instead of the other way around. If you've been wondering why your phone isn't ringing as much as you'd like, ...
- 13 min
Your Fall Pipeline Is Being Built Right Now
Send us Fan Mail What you do over the next few weeks will determine the momentum you carry into fall. If you're waiting until September to start emailing your database or showing up on social media, you're already behind. In this episode, I'm sharing why consistency beats perfection, why likes don't matter nearly as much as you think, and the simple commitment that could completely change your business over the next year. Your future clients are already watching. The question is... will they ...
- 16 min
The Only 5 Marketing Activities I'm Focusing On Until December
Send us Fan Mail It's easy to overcomplicate marketing, especially this time of year. Between now and December, I'm keeping things simple. In this episode, I'm sharing exactly where my time and energy are going for both my mortgage business and Broker Life Socials, and why I believe these few activities can make a bigger impact than constantly chasing the next big idea. 🗓️ Next round starts soon! 👉 https://brokerlifesocials.com/register/broker-growth-collective/ Why Work With Me (and ...
- 20 min
Visibility Is the New Volume
Send us Fan Mail We're just over halfway through the year. So let me ask you a question... Are you where you hoped you'd be in your mortgage business? If not, that's okay. You still have time to change the rest of the year. In this episode, I'm walking you through a simple mid year marketing reset. We'll talk about why your content doesn't need to be perfect, why authenticity wins, how visibility creates a ripple effect you can't always see, and the simple habits that help future clients find...
- 17 min
The Marketing Habit That Turns Followers Into Mortgage Files
Send us Fan Mail Most mortgage brokers spend a lot of time trying to create better content. But what if the biggest thing holding your marketing back isn't your graphics (trust me graphics don't do anything), your captions, or the algorithm? In this episode, I'm sharing one simple shift that can help people trust you faster, feel like they already know you, and become more comfortable reaching out when they're ready for a mortgage. If you've ever struggled with showing up online or wondered w...
- 19 min
You Don't Need More Information. You Need More Repetition.
Send us Fan Mail You're learning. You're watching webinars. You're listening to podcasts. You're taking courses. So why does it still feel like your business isn't growing the way you hoped? In this episode, I share one of the biggest lessons I took away from Visibility School and why the answer probably isn't another strategy, another AI tool, or another training. If you've ever wondered why some mortgage brokers seem to build unstoppable momentum while others are constantly starting over, t...
- 21 min
Conviction Over Content: Why Belief Builds Your Brand
Send us Fan Mail Are you really out of content or just out of conviction? This episode reveals how embracing what you truly believe can transform your visibility, your content, and your entire business. Tune in to discover why leading with conviction will set you apart and what might happen when you finally do. Why Work With Me (and Broker Life Socials) I’ve been in the Canadian mortgage space since 2005. I started at Genworth Financial Canada, working inside the default insurer side of the i...
- 21 min
Why Your Ideal Clients Aren't Finding You
Send us Fan Mail Have you ever stopped and looked at your last 30 social media posts? Not as a mortgage broker. Not as the person who created them. But through the eyes of a potential client. What would they think you do? In this episode, I'm sharing a simple exercise that completely changed how I think about marketing. It helped me understand why some brokers attract exactly the files they want while others feel like they're constantly chasing business. If you're posting consistently but not...
- 21 min
Get Ready for Summer Now: The Marketing Plan I'm Following This June
Send us Fan Mail I've included a quick video below showing exactly how to turn on Facebook Professional Mode and set up your profile. https://www.youtube.com/watch?v=CaJLv98nJjk June is coming fast, and if you're a mortgage broker, you already know what that means. Files closing. Client calls. School events. Sports. Summer planning. It's the time of year when visibility often gets pushed to the bottom of the list. In this episode, I'm sharing the exact challenge I've given myself this month a...
- 11 min
What If You’re Closer Than You Think?
Send us Fan Mail You’re posting. You’re emailing. You’re trying to stay consistent. But it feels like nothing is happening. In this episode, I’m talking about the phase most mortgage brokers quit in the quiet phase. The part where you’re doing the work but not seeing the results yet. We’re diving into: Why visibility takes longer than people think The “ripple effect” happening behind the scenes in your business Why consistency matters more than intensity  ...
- 12 min
If I Needed a Commission Cheque in 45 Days This Is What I’d Do
Send us Fan Mail What would you actually do if you needed a file to close in the next 45 days? Not the “wait for the market” version. Not the complicated strategy. In this episode, I’m breaking down exactly where I would focus, who I would reach out to, and the simple things most mortgage brokers are skipping that actually bring in deals. If things feel slow right now, this is your reset. You don’t have to figure this out alone anymore. 🗓️ Next round starts soon! 👉 https://brokerlifesoc...
- 20 min
Why I Don’t Rely on Referral Partners to Build my Business (And How I Actually Get Files)
Send us Fan Mail Everyone keeps asking the same question… “How are you getting files right now?” This episode might not be the answer you expect. I’m sharing exactly why I’ve never relied on referral partners to build my business and what I’ve done instead to create consistent leads (even when things feel slow). If you’ve been waiting for someone else to send you business… this one might shift everything. Want help with your visibility, email, and social? Come hang out with me inside Broker L...
- 8 min
Most Brokers Are Overcomplicating This Right Now
Send us Fan Mail Spring market is here… and most mortgage brokers are about to overcomplicate everything. In this episode, I’m sharing a simple reset that can completely change how you show up, connect with clients, and actually start seeing results again. If things have felt a little all over the place lately… this is your check in. Want help with your visibility, email, and social? Come hang out with me inside Broker Life Socials https://brokerlifesocials.com/ About the Broker Growth Coll...
- 12 min
How Investing in Myself Has Never Been a Gamble
Send us Fan Mail You’ve probably said it before… “Is this really worth it?” “What if it doesn’t work?” But what if you’ve been asking the wrong question the whole time? In this episode, I’m sharing a perspective that completely changed how I make decisions in my business… and why some of my biggest growth didn’t come from strategy at all. If you’ve been circling the same ideas, waiting to feel ready, or wondering what the “right next step” is… This might be the shift you didn’t know you...
- 4 min
Get Out of Your Head and Just Show Up
Send us Fan Mail You’re not too busy. You’re not out of ideas. So why are you still not posting… not emailing… not showing up? In this episode, I’m talking about the real reason I see smart, successful mortgage brokers stay invisible and it has nothing to do with strategy. It’s quieter than that. And once you see it, you won’t be able to un see it. If you’ve ever overthought a post, second guessed yourself, or waited until you felt “ready”… this one is for you. Want help with your visibility,...
- 4 min
This Is Where Your Next File Is Coming From (But You’re Not Looking Here)
Send us Fan Mail In this episode, Kristina Crosbie talks about something simple… but often overlooked. It’s not a new lead strategy. It’s not another platform to learn. It’s something you already have but might not be using the way you could be. And once you see it differently, it can completely shift how your business feels (and flows). If you’ve ever felt like you’re constantly chasing the next deal… this episode might change that. Want help with your visibility, email, and social? Come ha...
- 6 min
Everything I’m Doing Right Now to Win This Spring Market (As a Mortgage Broker in Canada)
Send us Fan Mail In this episode, I’m sharing exactly what I’m doing right now to prepare for the spring market as a Canadian mortgage broker. Not what sounds good. Not what people say you “should” be doing. What I’m actually doing in my business this month to set myself up for consistent files, less stress, and a stronger pipeline. Spring doesn’t just “show up” busy it’s built in March, April & May. I’m sharing the habits, the focus, and a few shifts that have completely changed how I ap...
- 5 min
How I’m Structuring My Mortgage Business Now So I Can Actually Enjoy Summer
Send us Fan Mail Summer is coming… and if you’re a mortgage broker and a mom or parent, you already know how fast things can feel overwhelming. Last summer stretched me. This year, I’m doing it differently. In this episode, I’m sharing the shifts I’m making right now inside my mortgage business so I can enjoy time with my kids without letting files pile up or stress take over. Because a calm summer doesn’t happen by accident. It’s built. And if you’ve ever felt that knot in your stomach think...
- 6 min
If I Had to Rebuild My Mortgage Business in 2026 From Scratch
Send us Fan Mail In this episode, Kristina Crosbie shares exactly what she would do if she had to start over as a mortgage agent in 2026. And here’s the twist she wouldn’t chase realtors. She’d do the opposite. Kristina breaks down the visibility, email, referral, and follow up strategy she would use to rebuild quickly and why being selective with referral partners might be your biggest growth move. Want more help with visibility, email, and social? Come hang out with me at Broker Life Social...
- 7 min
Why Emailing Your Clients Still Works for Mortgage Brokers (And Why Most Aren’t Doing It)
Send us Fan Mail Email isn’t dead. It’s just underused. In this episode, I’m talking directly to Canadian mortgage brokers who are spending hours on social media… but haven’t emailed their database in months (or years). If you’ve been wondering: Does anyone even read emails anymore?Is it annoying to email past clients?What do I even say?Isn’t social media enough?This episode answers those questions and challenges a few assumptions too. Because the brokers who are consistently closing repeat a...
- 6 min
Do Mortgage Brokers Actually Get Clients From Social Media? Here’s What Really Works!
Send us Fan Mail In this episode, Kristina Crosbie discusses the effectiveness of social media for mortgage brokers, emphasizing that the platform itself is not the issue, but rather the lack of a strategic approach. She highlights the importance of consistency, visibility, and trust building in social media marketing. By focusing on a clear strategy and regular engagement, mortgage brokers can successfully leverage social media to attract clients and enhance their business. Want more help wi...
- 7 min
Why Your Best Clients Are the Ones You Already Have
Send us Fan Mail Most mortgage brokers are working harder than they need to. In this episode, Kristina shares a perspective that flips traditional lead chasing and explains why the clients you’ve already worked with are the key to more stability, more referrals, and less stress in your business. We’re talking about staying visible after the file closes, the quiet risk of going silent, and the simple habit that keeps you top of mind long after clients think they’re “done” with their mortgage. ...
- 7 min
Decide to Decide
Send us Fan Mail What if the easiest way to grow your mortgage business isn’t finding new clients at all? In this episode, Kristina shares a stat that stopped her in her tracks and why most brokers are accidentally making their marketing harder than it needs to be. We’re talking about the quiet mistake that costs brokers repeat business, why staying in touch matters more than ever, and the simple habit that keeps you top of mind long after a deal closes. If your marketing feels heavy, scatter...
- 9 min
Does Social Media Actually Get Mortgage Files? Let’s Talk About It
Send us Fan Mail Social media gets a lot of mixed opinions in the Canadian mortgage space some swear by it, others say it’s a complete waste of time. In this episode, I’m sharing an honest perspective shaped by years in the industry, real conversations inside mortgage Facebook groups, and what I’ve personally seen work (and not work). We’re talking visibility, trust, consistency, and why results don’t always look the way brokers expect them to. If you’ve ever wondered whether social media is ...
- 7 min
If January Didn’t Go as Planned, Listen to This
Send us Fan Mail January motivation doesn’t fade because you failed it fades because life shows up. In this episode, I’m bringing you a real, honest reset. We’re revisiting the core lessons from January around visibility, simplicity, and consistency and why falling off track doesn’t mean starting over. If you’ve been feeling behind, scattered, or quietly frustrated with your marketing, this conversation will help you refocus, recommit, and keep going without doing more or being everywhere. Pr...
- 9 min
Where Most Brokers Quit. Don’t Be One of Them.
Send us Fan Mail January 15 is the week motivation dips and most goals quietly fade. In this episode, Kristina builds on last week’s one platform conversation and shares why consistency matters most when it feels like nothing is happening and why the quiet phase is often the sign you’re on the right track. If your marketing feels slow, invisible, or like crickets right now, this episode might change how you see it. 🎧 Listen in and keep going. Want more help with visibility, email, and socia...
- 10 min
One File. One Platform. One Week. Watch What Happens
Send us Fan Mail What if the reason your marketing feels hard isn’t effort it’s focus? In this episode, Kristina recaps last week’s conversation on simplicity and takes it one step further with a challenge that feels uncomfortable… but works. We’re talking about: Why scattered visibility keeps you invisibleThe mistake most mortgage brokers make with FacebookHow choosing one file type can instantly clarify your messageAnd the small daily actions that quietly build momentum going into 2026Plus,...
- 12 min
One Focus for 2026: How Simplicity Creates Visibility (and Files)
Send us Fan Mail In this episode, Kristina breaks down why doing less in 2026 can actually bring you more files. If marketing has felt overwhelming or scattered, this conversation will help you rethink visibility in a way that finally feels simple and sustainable. Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/ Connect with me on socials: Facebook: https://www.facebook.com/kristina.crosbie/ Kristina Crosbie Inst...
- 7 min
2026 Is Already Being Built! Here’s What Smart Brokers Are Doing Now
Send us Fan Mail Most mortgage brokers will wait until January to think about marketing but the ones who win in 2026 are already in motion. In this episode, Kristina shares why email and social done now quietly change everything next year. Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/ Connect with me on socials: Facebook: https://www.facebook.com/kristina.crosbie/ Kristina Crosbie Instagram: https://www.instagra...
- 10 min
Show Up Strong: Setting Yourself Up for the End of 2025
Send us Fan Mail Most brokers slow down at the end of the year this episode explains why that’s a mistake. If you want to finish 2025 strong and start 2026 with momentum already built, this one’s for you. Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/ Connect with me on socials: Facebook: https://www.facebook.com/kristina.crosbie/ Kristina Crosbie Instagram: https://www.instagram.com/kristinacrosbie/?hl=en Broker...
- 7 min
How Often Should You Post and Email? The Visibility Rhythm That Gets You Files.
Send us Fan Mail We’re talking about the visibility rhythm that actually brings in business. If you want more files with less stress, don’t skip this one. Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/ Connect with me on socials: Facebook: https://www.facebook.com/kristina.crosbie/ Kristina Crosbie Instagram: https://www.instagram.com/kristinacrosbie/?hl=en Broker Life Socials Instagram: https://www.instagram.com...
- 9 min
Why Mindset Matters More Than Any Algorithm
Send us Fan Mail In this episode, Kristina breaks down the real answer to “How often should I post and email?”and shares the simple visibility rhythm (daily socials, weekly emails) that keeps your pipeline full without burning you out. Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/ Connect with me on socials: Facebook: https://www.facebook.com/kristina.crosbie/ Kristina Crosbie Instagram: https://www.instagram.co...
- 10 min
The One Marketing Shift That Will Transform Your Pipeline
Send us Fan Mail In this episode, Kristina breaks down the one marketing channel most mortgage brokers overlook and why it quietly drives more files than anything else. She also shares the truth about owning your CRM and how it can impact your visibility, your pipeline, and your long term business. Want more help with visibility, email, and social? Come hang out with me at Broker Life Socials, https://brokerlifesocials.com/ Connect with me on socials: Facebook: https://www.facebook.com/kris...
- 8 min
The Simplest Marketing Shift You’re Not Doing (But Should Be)
Send us Fan Mail In this episode of Mortgage Marketing Made Simple, Kristina shares two simple habits that can boost your visibility and momentum; even when you feel like you have zero time for marketing. One habit happens on social media. The other starts with your own database. Both are shockingly easy… and most brokers never do them. Hit play to learn what they are, why they work, and how to start today. Follow Kristina on Instagram, Facebook, LinkedIn, or TikTok at @BrokerLifeSocials. Wan...
- 7 min
Start Here: The One Shift That Changes Everything
Send us Fan Mail Welcome to the very first episode of Mortgage Marketing Made Simple. If you’ve been waiting for the “perfect moment” to finally get consistent with your marketing… this is your reset. Kristina shares the simple mindset and messaging shift that helps mortgage brokers show up with more clarity, confidence, and momentum without overthinking or burning out. You’ll walk away feeling grounded, focused, and ready to take the very first step (and yes, it’s easier than you think). Hit...
- 2 min
Trailer
Send us Fan Mail Get a sneak peek of Mortgage Marketing Made Simple! Hosted by Kristina Crosbie, a Canadian Mortgage Agent and founder of Broker Life Socials, this podcast helps women mortgage brokers use simple, repeatable strategies for social media, email, and visibility so you can close more files without adding more hours to your day.
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Directory compiled 2026-10-28. Details come from public listings and the show’s own feed.